Meet the Founders
Product Discovery Expert, AI Innovator, Group Director of User Experience at Dun & Bradstreet / Bisnode, Telia, and an innovation & product design consultant.
Serial entrepreneur, Advisor, and board member. Previously Global Head of Customer Insight at Logica (now CGI), Head of Tieto Data Incubator Sweden, CEO of Avega Group, and Division President at Nexer (AI, analytics).
Antler Alumni from the Global Accelerator program. Previously CMO & Co-founder of Axonjay.AI, Head of Group Brand Management at Bisnode Group, with a deep background in Marketing & Brand Management.
We Turn Curiosity into Opportunity
After two decades of serial entrepreneurship, leading UX, service design, digital transformation and marketing at major Nordic and global companies, we saw a recurring problem: great ideas failing due to slow, expensive validation. That’s why we started Rebel Thinking—a venture studio designed to help enterprises move ideas from insight to impact at startup speed.
Today, we focus on helping teams test smarter—not slower—so they can launch with confidence and real customer traction. If you're working on something new—or should be—we'd love to connect.